Zara Desktop Site
Context: Case Study
My high level goal was to understand users’ behaviors and re-design the Zara website based on their needs and expectations, while maintaining Zara’s high fashion image and making it more accessible for browsing and buying.
Scope: Concept Project
Duration: Four weeks
Tools: Figma
Role: Research, Concept, Wireframes, Prototype
Team Members: Solo Project
The Problem:
Users need an easy and efficient way to shop for clothing online that they can trust because often online shopping can be time consuming, difficult to navigate, and unclear about the true quality and fit of the items.
The current user flow:
After conducting heuristic evaluation and usability tests to find issues with the current site, I created this journey map to summarize the existing journey for users.
Zara’s website needs to be simplified and more straightforward
After completing all research and usability tests with the current experience, I can finalize how my solution will help users with an easy and efficient way to shop for clothing online that they can trust because often online shopping can be time consuming, difficult to navigate, and unclear about the true quality and fit of the items.
Using Zara’s new website, users should be able to easily find specific items and browse leisurely with its simplified categories, improved navigation, additional filtering options and customer reviews.
Wireframing & Testing:
Starting with Low-Fidelity Usability Testing
Moving on to Mid-Fidelity Usability Testing Insights
Final Prototype:
Reflection
Through this project, I learned many important aspects of the UX process:
Importance of user interviews - I learned how powerful it is to conduct user interviews at the beginning of the research to understand users’ behaviors and experiences.
Power of market research and C&C Analysis - I learned the importance of market research and conducting competitive and comparative analysis to see best practices on the market and understand online experiences users are expecting with other competitors.
Ability to demonstrate how your solution solves problem - I learned how important it is as a UX designer to demonstrate how your solution directly solves the problem you set out to solve through research and evidence.